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Averi Zamora
Fall 2024
Social Media Plan
Counseling and Psychology Services Instagram Account
Social media is an extremely important asset when marketing this CAPS service because itreaches the target audience as well as helps break the stigma surrounding getting psychological help and counseling.
@CAPSIUIndy
Instagram is a huge platform for college students. By posting on this platform, college students can receive a tip straight from CAPS counselors without ever leaving their couch. This is also a way for students to know the services CAPS offers. Weather they are fully invested in the post or they read it and scroll, at least they are being exposed to the content, and it is in the back of their mind.
Another example of a potential Instagram post on the CAPS account
Include pictures/videos relating to your social media plan - remember to caption them with relevant text to provide relevant context for your audience
Counseling and Psychology Services Tiktok Account
TikTok is also a widely popular social media platform for college students. This platform gives users the ability to post short videos of their choosing. CAPS would use this service to present peace and give viewers tips. Tiktok uses a radius when deciding what viewers see what. So, most likely, students on campus will see these services on their "For You Page".
Another example of a TikTok that CAPS would post.
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