Market Research

Indiana University Students

This survey consists of questions that help me understand whether students know what CAPS is, and ways that we can market it better. Also, this survey touched on the question of whether students would feel comfortable anonymously telling their problems to a therapist where she would then publicly address the issue for other students to maybe relate and get help without going to therapy.

Survey 4-6 IU Indianapolis Students

IU Student Survey

https://www.surveymonkey.com/r/FZB5PNS

Part Two

With this survey, I have found that IU Indy students know what CAPS is, however, they do not ever hear anything about it. Students know a very vague amount about this service. To better market CAPS, a text reminder should be sent out reminding students about these services. My survey revealed students are more stressed out in the winter and spring. Reminders should be sent then to encourage students to get the help they need.

The results from this survey highlighted that students are reluctant to use CAPS services only because they do not know enough about the service. My marketing plan will now focus on reaching out to students at the times in which their mental health is proven to be lower. By doing this, students should be reminded of CAPS services and hopefully use them.

Situational Analysis

Marketing Plan

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