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Averi Zamora
Fall 2024
Mission Statement
The Counseling and Psychological Services (CAPS) is committed to focusing on the mental well-being of students by providing a supportive, inclusive, and compassionate environment where students can access tools to manage their mental health such as professional counseling.
College is hard, but it doesn't have to be lonely.
This mission statement is strong for the CAPS organization because it highlights the major focus of this organization, which is to manage the mental health of college students.
The target market should understand that the environment for these services is nothing short of supportive and compassionate.
"supportive, inclusive, and compassionate environment"
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